Truncation

Added to the stem of a word, a truncation symbol will find that stem plus anything that comes after it. The asterisk is used as the truncation symbol in EBSCOhost and many other databases.

market*
will return records on market, marketing, and markets.
pig*
will return records on pig, pigs, pigment, pigmentation, and pigments.
advertis*
will return records on advertise, advertised, advertising, advertisement, advertisements.

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